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Your Ad Budget Isn’t the Growth Engine.
Ads bring traffic, but CRO turns that traffic into customers. Before increasing your ad spend, fix the friction points that are costing you conversions—clear product benefits, stronger offers, social proof, a smoother cart flow, and a frictionless checkout.
More traffic won’t fix a leaky funnel. Optimize first. Scale second. 🚀
DM me for a CRO audit.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Project: Glossé Strawberry Lip Gloss - 3.2x ROAS Ad Campaign
Problem: DTC beauty brand needed scroll-stopping video ads for Shopify.
My Solution: Created high-converting UGC-style video ad using Google Flow AI. Focused on texture, color payoff & glossy finish.
Results:
3.2x ROAS in 14 days
182% CTR Increase
1450+ Conversions
Tools: Google Flow, Shopify, TikTok Ads
Perfect for beauty brands who want TikTok-ready ads that sell.
Shopify CRO Audit & Behavioral Analysis for Seedboy
The project focused on analyzing Seedboy’s Shopify store to identify behavioral friction points, benchmark competitors, and develop a structured CRO roadmap to improve conversion performance through data-driven insights.
Behavioral friction on Shopify often hides in micro-patterns (variant defaults, shipping surprises, trust near ATC) — a structured CRO roadmap off benchmarks is the right deliverable for Seedboy.
🛒 One thing I always look at when optimizing an eCommerce flow:
Users don’t necessarily need more information — they need the right information at the right moment.
Too much information → 😵💫 friction
Too little → 🤔 uncertainty
The goal is simple: help users make the next decision with as little effort as possible.
When reviewing an eCommerce journey, I usually look at:
→ 👀 Where users hesitate
→ ❓ What questions they have at each step
→ 🧩 Where unnecessary choices appear
→ ✂️ What can be simplified or moved
Small UX improvements across the journey can have a big impact on conversion. 📈
What’s the first thing you look at when optimizing an eCommerce flow? 👇
