Optimizing eCommerce Flows Through Better UX DecisionsOptimizing eCommerce Flows Through Better UX Decisions
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
πŸ›’ One thing I always look at when optimizing an eCommerce flow:
Users don’t necessarily need more information β€” they need the right information at the right moment.
Too much information β†’ πŸ˜΅β€πŸ’« friction Too little β†’ πŸ€” uncertainty
The goal is simple: help users make the next decision with as little effort as possible.
When reviewing an eCommerce journey, I usually look at: β†’ πŸ‘€ Where users hesitate β†’ ❓ What questions they have at each step β†’ 🧩 Where unnecessary choices appear β†’ βœ‚οΈ What can be simplified or moved
Small UX improvements across the journey can have a big impact on conversion. πŸ“ˆ
What’s the first thing you look at when optimizing an eCommerce flow? πŸ‘‡
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started