Strawberry Lip Gloss - From Flat Photo to 3.2x ROAS Campaign
Naim Islam
OUTCOME & PERFORMANCE METRICS
ROAS 3.2x | CTR 182% | 1,450+ CONVERSIONS
High-converting beauty ad creative - Built for paid social campaignpaid social campaign
MY 3-STEP AI WORKFLOW
1. PROMPT CONCEPT → 2. GENERATE WITH GOOGLE FLOW AI → 3. FINAL RENDER
70% faster than traditional shoot - Premium pink luxury aesthetic
FINAL DELIVERABLE - SHOPIFY OPTIMIZED
SIMPLIFY YOUR BEAUTY ADS
Clean UI focused on conversion - Ready for Shopify, Instagram Reels & TikTok Ads
Strawberry Lip Gloss - From Flat Photo to 3.2x ROAS Campaign
Project Overview
Glossé is a DTC beauty brand selling strawberry lip gloss collection. They came to me with a clear problem: their product photos looked flat and were not converting on Shopify and Instagram.
Their goal was simple: Create a scroll-stopping, premium product video that communicates luxury, glossiness, and strawberry flavor in under 8 seconds.
The Problem
Existing photos didn't show true color and texture
No flavor storytelling - customers couldn't feel the strawberry
Low CTR and low Add to Cart on Shopify
Needed a video that works for Shopify Hero, Reels & TikTok Ads
The Solution
I designed a conversion-focused video ad system using my 3-step AI workflow:
Step 1: Prompt Concept - Defined luxury pink aesthetic, lighting, and props
Step 2: Generate with Google Flow AI - Created high-quality texture and motion
Step 3: Final Polished Render - Optimized for paid social and Shopify
The final flow: Collection View → Texture Close-Up → Strawberry Flavor Story → Conversion
I used soft pink lighting, real strawberries, and marble texture to reinforce premium + tasty feel.
Key Features Delivered
High-converting hero video (8 sec)
3 performance ad variations
Optimized for Shopify, Instagram Reels, TikTok
Clear visual hierarchy focused on gloss and color
Built for Gen Z feminine audience
Outcome & Metrics
ROAS: 3.2x (+220% vs baseline)
CTR: 182% uplift
Conversions: 1,450+ in 4 weeks
Ad Spend: $5,000 → Revenue: $16,000+
Production Time: 70% faster with AI workflow
The client approved the creative for full campaign rollout.
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Posted Oct 8, 2026
Created high-converting video ad for Glossé strawberry lip gloss. 3.2x ROAS, 182% CTR, 1450+ conversions using Google Flow AI. For Shopify & TikTok.
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