Shopify CRO Audit & Behavioral Analysis for Seedboy
The project focused on analyzing Seedboy’s Shopify store to identify behavioral friction points, benchmark competitors, and develop a structured CRO roadmap to improve conversion performance through data-driven insights.
Behavioral friction on Shopify often hides in micro-patterns (variant defaults, shipping surprises, trust near ATC) — a structured CRO roadmap off benchmarks is the right deliverable for Seedboy.
Just wrapped up this high-converting Shopify product page for Haloven, designed and built in Replo. 🚀
The focus was simple: turn product interest into purchase confidence through strong offer presentation, social proof, customer testimonials, product education, comparison, trust signals, and CRO-focused UX.
The client loved the final result and said she’d happily recommend my work to others. 🙌
Nice work. Putting the guarantee badge next to the testimonials instead of on a separate policy page is the right call, that kind of trust signal only helps if it shows up right when someone is deciding.
Redesigned and optimized the OneDegree Shopify storefront on the Alchemy theme, focused on improving product discovery, engagement, and conversion. The project covered layout restructuring, content integration, and on-site personalization to create a smoother path from browsing to checkout.
Key Contributions:
1. Optimized 31+ product pages with CTR-focused layouts.
2. Integrated custom UGC video content to build trust and engagement.
3. Applied advanced conversion rate optimization across key pages.
4. Implemented personalized product recommendations to lift cross-sell and AOV.
Rebuilt the WeWear Shopify storefront on the new Horizon theme with a story-driven approach, putting brand image and narrative at the center of the browsing experience. Custom sections were built to carry the brand story while keeping the path to purchase clear and conversion-focused.
Key Contributions:
1. Deployed upsell offers across 200+ products.
2. Built custom video content sections to strengthen brand storytelling.
3. Implemented dynamic pricing strategies.
4. Optimized user experience across key pages and customer journeys