Rebuilt the WeWear Shopify storefront on the new Horizon theme with a story-driven approach, putting brand image and narrative at the center of the browsing experience. Custom sections were built to carry the brand story while keeping the path to purchase clear and conversion-focused.
Key Contributions:
1. Deployed upsell offers across 200+ products.
2. Built custom video content sections to strengthen brand storytelling.
3. Implemented dynamic pricing strategies.
4. Optimized user experience across key pages and customer journeys
Building SEO in from day one rather than bolting it on later is what makes a result like this possible. First page for luxury florist in central London is a tough ranking, nice work.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
The 30–60 minute delay then 24-hour follow-up is a sensible cadence. The part I would harden next is the stop conditions: once the cart converts or the customer replies, every channel should cancel, and WhatsApp especially needs a clear opt-in trail before the first send....