The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
RU’ASĀ is now live!!
Subhan Designs partnered with RU’ASĀ to build a visual identity system around one core objective: to create a brand that moves beyond the conventions of its category.
The founders approached us with an ambitious vision for a contemporary clothing line rooted in grunge, rebellion and high-end fashion.
We translated that vision into a maximalist identity that reflects the brand’s expressive clothing style and speaks directly to its bold, rebellious audience. The final system refuses to compromise on character designed to be noticed, remembered and worn by those who challenge the expected.
From brand foundations and visual identity to packaging experience and brand collaterals, we built a complete system for RU’ASĀ’s launch.
The full identity project is now available on my profile, Let me know what do tou think about this identity project?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
I was working on the stationery for Sten & Kant, an architectural identity project, and couldn’t decide between these two mockups. The designs are identical, but the camera angles create a completely different feel!
Which one do you prefer? Feedback is always appreciated.
45 voted
61%
29 voted
39%
74 votes
Closed
Angled looks good
Which label direction would you have chosen?
These are two routes I explored for a refillable cleaning products brand. The brief had two clear goals: make the brand more recognizable on the label, and introduce scent-coded colors so customers could actually tell products apart at a glance.
The difference:
Contained: the label content lives inside a bold border in the brand's primary color, making it more eye-catching. The scent name sits large at the bottom.
Open: the label is wider, cleaner, more minimal. The scent name sits just below the logo.
Which one works best for you and why? Vote below and once the votes are in I'll reveal which direction the client chose. 👇🏽
14 voted
20%
55 voted
80%
69 votes
Closed
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
Let's talk about your brand identity and Website design needs
Schedule a 15min Discovery call here https://cal.com/digitalforus/15min?overlayCalendar=true
Love the Colors!