How I Added a UGC Video Wall to Lovu Beauty's Shopify Store (Built in Replo) Skincare brands live and die on trust. Anyone can claim "real results", but a wall of customer videos proves it. Here's how I built a UGC video section for Lovu Beauty and what each piece does : ✅ Placement matters Added it below the fold on the product pages, right after the benefits and before the comparison section. That's exactly where shoppers start doubting whether a product works for them. ✅ Short, native-feeling clips 6-12 clips, 15-30 seconds each, shot in the TikTok/IG style customers already trust. Autoplay muted, sound on tap. Captions always on, since most people watch without audio.

✅ Every video is a shoppable asset Each clip shows the creator's name + handle and the product they're using. Tap opens a lightbox with the full video and a link straight to the product. No navigating away from the wall.

✅ Built to stay fast Native video uploads in Replo, lazy-loaded below the fold, mobile-first. A wall that slows your store costs you more than it earns. The whole section tested on mobile before desktop, since that's where 80% of traffic lives.

✅ Sourcing clips without legal headaches DM existing customers who already post about you and ask to feature them (a discount code as a thank you goes a long way). Run a branded hashtag campaign. Or license from a UGC library if you need volume fast. 💯 My takeaway : Stock photos say "this is what our product looks like." Customer videos say "this is what our product does." For a beauty brand, that's the difference between browsing and buying.

Not sure how to structure a UGC section for your store? Tell me what your product does and I'll point you in the right direction.

#Shopify #Replo #UGC #ShopifyDevelopment #EcommerceDesign #CRO #ProductPageDesign #ShopifyStore