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Making space to breathe, room to grow. 🦋
A little look at our brand identity work for BeWell in School, a nonprofit bringing mindfulness, breath, and movement into classrooms, especially for children in underserved communities.
Inspired by growth and transformation, we created a playful butterfly identity with four vibrant colorways, designed to feel joyful, approachable, and full of possibility.
A brand built around a simple belief: every child deserves the space to thrive.
Creative Direction, Brand Strategy & Visual Identity by Rare Eye.
this has such a natural calm to it, great work!
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The full case study is on my profile.
Build with Framer?
Check it out
New case study: Industrial IoT platform redesign with AI integration ⚡
Spent 5 weeks redesigning Lumicent’s industrial IoT platform. The headline change: cut alarm resolution from 4 taps to 1.
Started with a design audit that uncovered three UX failures burying the information operators actually needed to act. Mapped 3 personas (Technician, Risk Manager, Site Executive) and rebuilt the alarm, investigation, and home flows around how they actually make decisions under pressure.
AI assistant woven in at the right moments: contextual chat during investigation, daily brief on the home page, remedy suggestions at the point of alarm.
Putting the AI assistant at specific decision points, like remedy suggestions right at the alarm and a daily brief on the home page, feels much more useful than a generic chat box. Cutting alarm resolution from 4 taps to 1 is a strong result for operators working under pressure.
Hi, Designers!🫶🏻
In recent days I published a new Branding project for an Interior Design studio, FT Studio, led by Federica Tomasello, a young and talented Italian Interior Designer.
The concept I worked on was the use of space, which is what she actually deals with every day. Her approach to interior design is built on listening to her clients and getting to know them in depth. This allows her to shape spaces around the people who will occupy them.
In the visual language, the concept translated into the construction of spaces between the letters F, T, and S. In this way, space becomes an integral part of the logotype. As for the typeface, we chose a serif, IvyPresto Display, to convey elegance, in line with the projects Federica produces. We paired it with a contrasting sans serif, in all its modernity.
The logo variants include a contracted version using only the first three letters, FTS.
I hope you found the design and the concept both pleasing and functional. Updates on all the other elements of the brand identity will follow. But if you're curious to see the whole project, it's already online on my profile: FT Studio, Interior Design Studio Brand Identity
Thank you for your attention, and happy designing to you all!😊
Great typography
