Mondo Mondo — Visual Narrative Concept A self-initiated portfolio project for Mondo Mondo, exploring how I'd approach mobile acquisition for an avant-garde jewellery and fragrance brand. The challenge is specific: tactile, artisanal products rely heavily on physical detail and atmosphere, so the mobile ads have to translate sculptural depth and raw texture without cluttering conversion-driven formats. The bundle centres on sculptural product framing — each piece staged as a singular hero within clean, stone-and-crystal environments, treating the objects as art pieces rather than standard e-commerce catalogue items. No generic lifestyle filler. The creatives balance brand mood with clear performance structure: emotive editorial headlines, strict mobile safe-zone spacing, and direct CTAs positioned for frictionless tapping. Subtle gradients and mineral textures stop attention instantly, guiding the viewer straight from visual hook to collection link. A cohesive set of static and motion-ready Stories layouts, sized for Instagram mobile feeds.