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Taste Test
Building a luxury real estate site in Framer. Would you lead with the landscape or the people?
19 votes
Ends in 22h
Cinematic 🔥
The landscape gives the page a strong sense of place, while the people add immediate warmth—nice balance. I’d let the imagery lead and use the human moment as the conversion cue.
Cinematic looks great!
cinematic one is better
The Aspen shot already does a lot of the emotional work, warm light, comfortable body language, so I'd lean people first with the landscape as the reveal once they're hooked. Did the client have a strong opinion either way, or did they leave it entirely up to you?
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Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
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One sells the feeling. The other sells the clarity. Which hero would make you book the class?
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1 nails it
New site, fresh launch ✦
Designed and built LANDWISE — a tokenized real estate platform focused on making fractional property investing feel more accessible, transparent, and global.
For the hero, I wanted the interaction itself to communicate what the product is about.
Hovering over the building reveals property price tags — subtly suggesting that each building represents a tokenized real estate opportunity.
The goal was to make the concept understandable through the visual experience, without having to explain everything upfront.
Creative thinking
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
