New site, fresh launch ✦ Designed and built LANDWISE — a tokenized real estate platform focused o...New site, fresh launch ✦ Designed and built LANDWISE — a tokenized real estate platform focused o...
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Designed and built LANDWISE — a tokenized real estate platform focused on making fractional property investing feel more accessible, transparent, and global.
For the hero, I wanted the interaction itself to communicate what the product is about.
Hovering over the building reveals property price tags — subtly suggesting that each building represents a tokenized real estate opportunity.
The goal was to make the concept understandable through the visual experience, without having to explain everything upfront.
The hero interaction is a smart way to explain a complex product without overloading the first view. I especially like how the building tags turn the real-estate concept into something you can understand at a glance.
The dark CTA stands out against the soft sage background, even with the cat taking center stage. How are you handling the cat and headline on mobile: stacked or a tighter crop?