One of my favourite parts of creating UGC for tech brands is finding ways to make a feature feel useful without over explaining it. For this Slate video, I used its background removal and mobile editing tools to turn static photos into a stop motion for a fun, creative visual hook ✨ A simple feature, shown through an actual creative use case immediately rather than another screen recording tutorial (show first, tell second)

A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.

Workflow: Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.

Personal project, not affiliated with the brand.

Love the output!