pro
Rob Sicat
Hype videos and visuals that move business
Ready for work
Rob is ready for their next project!
This took a day to edit.
It went fast because we'd already done the hard part. We learned Athena's business and built a narrative spine. One spine spawns fifty assets, and this video is just one of them.
Now we make their content on a rolling basis.
Speed and quality. You can have both.
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Every coworker swears they'll handle it.
This one actually does.
Adaptive is an AI coworker that runs the work behind your business.
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New rule I'm working under: a brand should be a machine, not a folder of files. The figures, the icons, even the animated night yard are all extensible through custom bespoke tools for a brand.
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I've had the same conversation with four solo builders recently. Every one of them has something finished sitting in a folder. None of them have posted it.
I redesigned my studio site on Sunday. One day. That's the part that's easy now, and everybody knows it. Launching though is still hard 😅
So I'm doing the hard part. Trying to launch something new every week, starting with this.
It's Aqua, the old OS X design language I never got over. Drag the windows around. The iPod plays our hype videos. There are even two easter egg games (snake + simon says).
Keep shipping things y'all.
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Flew to SF a week ago. One week to write, direct, film, edit, color grade, and mix. So pumped to see Adaptive's launch taking off.
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Most creative work does not start with a screen full of pixels for me. It starts with digging. Searching for a feeling I cannot explain yet.
I usually find it in music. Small loops. Chopped samples. Little blends that unlock a mood. That is my sketchbook.
Most ideas do not land. You make them anyway. Something useful always shows up if you keep going.
The hard part is sharing before you know what something is. We wait until it feels perfect. But perfect is a trap. It slows you down. It kills curiosity.
So this is not perfect. It is a sketch of an idea I have been carrying around for a while. I do not know where it goes from here. Maybe nowhere. Maybe somewhere good. Either way I am having fun.
People post the final cut. This is the part before that. The quiet work. The messy middle. The honest part.
More soon. Or not 😀
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🔊 Music makes everything better.
A little branding, website, and soon to be hype video for Aris. Came up with a design language that I like to call Optimistic Earth.
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All the motion here was done in Jitter before sound design and sequencing. Wild what you can do with simple, powerful tools.
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New launch video for Humanly, announcing three new acquisitions to help make them an end-to-end Conversational AI Hiring Platform.
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🧠Mem 2.0 hero video. One of three launch videos, delivered in 10 days.
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