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Most local service websites make visitors work too hard to get in touch.
For Jason Lauer Electrical, I wanted the opposite.
The goal was to create a website where a potential customer could quickly understand what the business does, trust the company, find the service they need, and take action.
I handled the entire website from UX strategy and structure to UI design and Framer development.
The UX was built around a simple journey:
Understand the service → Build trust → Find the right solution → Request an estimate.
That influenced several design decisions.
The hero immediately communicates the service, location, experience, and key trust signals, while giving visitors two clear options: request a free estimate or call directly.
Services are presented in scannable cards instead of forcing visitors through long paragraphs. Testimonials, experience, certifications, and an FAQ section then answer common objections and reinforce credibility before the visitor reaches the final CTA.
The lesson?
A website doesn't need more sections to convert better.
It needs a clearer path from “What does this business do?” to “I want to contact them.”
Built in Framer.
#Framer #WebDesign #UXDesign #WebDevelopment #WebsiteDesign
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