Transform Brand Identity for Global Social Compliance FirmTransform Brand Identity for Global Social Compliance Firm
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Camila Caicedo
• May 6
This project focused on shaping the positioning, messaging and digital presence for Root & Wander, a social compliance and living wage consultancy working across global supply chains.
The goal was to create a clearer and more cohesive brand system that reflected both the analytical and human side of the work — moving the brand away from sounding purely corporate, while still maintaining credibility and structure.
The scope included brand direction, messaging refinement, website strategy and visual cohesion across the digital presence, helping translate complex topics into communication that felt grounded, accessible and aligned.
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