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CREATIVE DIRECTION FOR LEGO
A self-initiated campaign exploring how one small brick can become the beginning of an entire universe.
Following a LEGO astronaut through colourful worlds, the campaign turns building into discovery. Each scene represents a new possibility created through play, curiosity and imagination.
LEGO remains at the centre of the story, not simply as a toy, but as a tool for creating anything the mind can imagine.
Concept and Creative Direction by Catherine Tachtali.
Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with the LEGO Group.
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✨ For this challenge, I reimagined an Arts and Crafts cabinet from The Metropolitan Museum of Art’s Open Access collection by bringing the painted figures on its surface to life.
🎨 What interested me most was the relationship between the painting and the cabinet as a physical object. Instead of simply animating the figures, I wanted their actions to affect the cabinet itself, allowing the painted world and the functional object to briefly interact before returning to its original state.
🌿 I explored and developed the concept in FLORA, creating multiple variations, testing timing, extending scenes, and building the final sequence through an iterative visual process.
🎙️ The project walkthrough voiceover was created with ElevenLabs, and the original music was generated with Suno.
🔗 Links
The Met Artwork: https://www.metmuseum.org/art/collection/search/195456
#FLORAMuseum
👍 😂 It looks funny and very professional implementation
FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
Rendering the packaging like it's carved from the product itself is a neat trick, it makes the texture argument without needing a single word of copy. Curious how much back and forth it took between Seedream and Kling to get that consistency across the whole set.
What if your media could assemble itself before your eyes? 👀
Here are two amazing components that make it possible for you :)
A: Vision Engine -- turns media into data through thousands of data points.
B: Lego Engine -- breaks media into pieces and rebuilds it through motion.
Which one would you pick ?
👇 A or B ?
7 voted
64%
4 voted
36%
11 votes
Closed
