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Balmain Hair - Shopify Store (Polish Market Launch)
I led the end-to-end implementation of the Balmain Hair e-commerce store for the Polish market, built on Shopify.
The project was developed based on a template, with a strong focus on adapting the design and experience to align with the brand’s premium identity while ensuring local market readiness.
I was responsible for the full delivery, including:
• UX/UI customization and visual refinement
• Store setup and product/content implementation
• Integration of key tools and automations (analytics, abandoned cart flows, edrone, payments, and shipping providers)
• End-to-end testing (user flows, checkout, payments)
• Domain connection and final launch
The goal was to create a fully functional, conversion-ready e-commerce experience that reflects the luxury positioning of the brand.
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