brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer. this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories. scent is the fastest way back to a feeling. VELA was designed to take you there. if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.

Beautiful work!

A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.

The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.

We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.

The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?