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Ford Ranger. This image demonstrates a combination of 3D data and photography created as part of Ford's marketing campaign for the Ford Ranger.
With the background photographed, the 3D vehicle was precisely positioned in 3ds Max using camera-matching targets to accurately align it with the photographic environment. I then applied the textures and lighting before rendering the vehicle using V-Ray. Finally, the rendered vehicle was composited into the photograph in Photoshop, along with additional photographed hay to complete the final image.
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Two directions. One brand. 👀
I explored the same brand in two completely different visual styles — one vibrant & energetic, the other soft, minimal & refined. Now I want your honest opinion:
Which one would you choose?
🟢 Vibrant & Bold
🤍 Soft & Minimal
Curious to see which direction wins. 👇
37 voted
43%
50 voted
57%
87 votes
Closed
Option two feels more organic!
A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
Self-initiated project on EME STUDIOS pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
These are beautiful!
A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
Self-initiated project on EME STUDIOS pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
Well made, Chiara! 🤌🤌
I wonder... what final touches you made in Photoshop?