Two directions. One brand. š I explored the same brand in two completely different visual styles...Two directions. One brand. š I explored the same brand in two completely different visual styles...
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Two directions. One brand. š
I explored the same brand in two completely different visual styles ā one vibrant & energetic, the other soft, minimal & refined. Now I want your honest opinion:
Which one would you choose?
š¢ Vibrant & Bold
š¤ Soft & Minimal
Curious to see which direction wins. š
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong:Ā how do you make a limited-edition campaign feel festive without making it feel cheap?Ā
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.