Editorial Poster Exploring Consumer Culture Through Diet CokeEditorial Poster Exploring Consumer Culture Through Diet Coke
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The Concept
This piece is a visual exploration of modern consumer culture, transforming an everyday pop-culture staple like Diet Coke into a high-impact editorial poster.
The Meaning
I wanted to blend commercial imagery with a raw, editorial aesthetic—exploring how everyday icons, nostalgic branding, and bold typography interact to evoke a specific mood and visual language.
The Process
I built this design from scratch by combining curated product imagery with custom typographic layouts, gritty paper textures, and deliberate composition choices to give it an authentic, high-concept feel on Canva.
Post image
Artur's avatar
The quiet serif tagline under that loud red headline gives the poster a dry, editorial tone. Is the Devanagari "डाइट" a separate typeface from the Latin "coke", or did you adjust one to sit with the other?
ᴀʙʜɪʟᴀꜱʜᴀ's avatar
Thanks so much for the feedback :) They're separate typefaces, and I manually adjusted the baseline and optical scale so the Devanagari sits in natural balance with 'coke'. Really appreciate you noticing that editorial contrast!
Artur's avatar
Matching optical weight instead of point size is the right call across scripts, since Devanagari headlines tend to look heavier than Latin at the same size.
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