NICE HUMANS Making automation feel human.

Context Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.

The challenge The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.

The approach Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.

The outcome A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.

Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏

Doppel — Threat Graph

Making complex cybersecurity concepts clear through motion.

For the Doppel Threat Graph product film, I contributed to the visual development and animation. The product connects digital threats across multiple channels, revealing how individual signals form part of a coordinated attack campaign.

The challenge was to translate this technical functionality into a clear visual narrative—showing why the connections between threats matter and how they help reveal the bigger picture.

My work covered storyboard and motion exploration, animation, and scene refinement throughout the feedback process. The focus was on introducing information progressively and guiding attention toward the relationships central to the product’s value.

The result is an animated product film that introduces Doppel Threat Graph and makes its core functionality easier to understand. The project demonstrates how motion design can bring clarity to a complex software product.

Services: Storyboard Exploration · Motion · Animation

That's unbelievable great job 🎉🎉🔥🔥