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This self-directed portfolio sample demonstrates my approach to identifying performance gaps before recommending solutions. Rather than assuming every performance challenge requires additional training, I analyze the desired performance, current performance, potential root causes, and environmental factors affecting results.
The sample demonstrates how findings can be translated into a targeted performance strategy combining training, performance support, process clarification, coaching, and measurable follow-up.
Deliverables may include training needs analyses, performance gap analyses, root-cause analyses, training recommendations, curriculum strategies, job aids, implementation roadmaps, and evaluation measures.
This project uses an illustrative business scenario created solely to demonstrate my methodology and deliverable structure.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One thing I’ve noticed after working with different SaaS, AI, and technical startups is how surprisingly similar their branding can become.
Different products.
Different industries.
Different technologies.
Yet somehow, the logos often start looking the same: abstract gradients, connected nodes, neural-network-inspired shapes, generic geometric symbols, or the usual “futuristic” aesthetic.
And I get why.
When you’re building a technical product, it’s easy to rely on visual language that immediately says AI, technology, innovation.
But the problem is: when everyone speaks the same visual language, nobody really stands out.
A strong tech logo doesn’t necessarily need to look technical.
It needs to be recognizable, distinctive, scalable, and connected to the company’s actual identity.
That’s something I’ve become much more conscious of when designing for SaaS and AI companies, creating a visual identity that feels like their company, rather than simply another “AI startup.”
That distinction matters on the website too. A recognizable logo can still get lost if the headline, typography and product story all feel interchangeable. One useful check: hide the company name and ask what on the page could only belong to this particular product.
This is actually a website's first fold for a junk removal company
👍 . I created it using Go High Level.
Cool work
A good design isn't about adding more. It's about knowing what to remove.
A quick before - after showing how better hierarchy, spacing and visual balance can make a design feel clearer, cleaner, and more intentional.
I love turning busy ideas into visuals that are easier to understand - and harder to scroll past.
Available for freelance projects in visual design, social media & branding.
