I developed this series of custom graphics for a weekly LinkedIn design column. Each piece was crafted to visually summarize complex design topics from typography to motion graphics into a single high impact thumbnail that boosts reader engagement.
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.
The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.
The result is a bold, recognizable brand mark that fits his business perfectly.
What do you think of the end result?
The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.
The orange-and-black system has real presence, and the mobile frames show the hierarchy holding together rather than just shrinking. The clear CTA placement is a smart counterweight to the oversized hero type.