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What if a supplement brand felt closer to nature than a pharmacy?
That was the starting point for SALUS.
SALUS is a wellness brand shaped around earth, plants, natural textures, and everyday balance. The visual identity combines bold typography with a restrained earthy palette, tactile photography, frosted packaging, and a strong contemporary layout system.
The SALUS underline becomes more than a graphic device - it represents supporting health, creating a simple idea that connects directly back to the meaning of the brand.
The final system extends across packaging, campaigns, social media, e-commerce, and brand storytelling, creating one cohesive visual world.
Explore the full project: https://contra.com/p/R623bWsN-salus-supplement-brand-identity?r=kiran_uk_iyhjn4vj
#SALUS #BrandDesign #BrandIdentity #Packaging #ArtDirection #WellnessBrand #CreativeDirection
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