Dukaan in a Box — the creative agency for the 60M shops that could never afford one.

India runs on 60 million micro-businesses — the corner dukaan, the home pickle-maker, the woman selling achaar off WhatsApp. They will never afford a creative agency. Most can't even fill out a brief.

You give it one product image and a one-line brief. That's it. From there an AI agent operates a 73-node creative studio on Melius — 11 departments, no human touching a node or writing a prompt. It looks at the product, decides the creative direction, writes its own prompts, picks its own models, and ships a full campaign: hero / macro / feed images, a shot-chained brand film, a 12-frame cinematic pitch film, a TikTok UGC ad, a 6-post Instagram grid, brand identity + logo, and voiceovers in 5 Indian languages. Then it critiques its own work — it scored its own hero shot 4/10 and rewrote it, and caught a real brand-consistency bug in its Gujarati script.

The product photo is the only thing that changes. Swap the jar of pickle for a sneaker, a saree, a jar of honey — press run — and the entire agency re-authors and re-renders itself for that product. Pickle today. Anything tomorrow. (It can even take a rambling Hinglish voice note instead of a brief — built for founders who can't fill out a form.)

One image in. An agent runs an agency. A full campaign out.

https://www.youtube.com/watch?v=uKtXMVO-gYc

https://x.com/cajpany/status/2056346992759160944