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This is our entry for the Runway's Big Ad Contest, hope you like it!.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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"The Museum of Us"
I began this project challenge with a simple question:
What if stock isn't just a collection of assets? What if it's the memory of our species?
That single thought reshaped every creative decision that followed.
Instead of telling a story about AI, I chose to tell the story of the millions of human moments that made AI possible: every photograph, every illustration, every frame, every sound, preserved by creators across generations.
My "Human by Design" moment wasn't a single edit. It was choosing this perspective, then refining every frame until the film served that idea.
Created using Envato's ecosystem.
#EnvatoChallenge #Contra
Cache visuals and unique way of story telling 🖤
[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Kudos to people from @Envato and @Contra!
fabulous
Most riding brands sell heritage. Crin sells the horse before anyone broke it.
No crests. No tartan. Just a running horse burned into leather, wood, and hide — and a name that means "mane."
Outstanding work as always man!