Keystone - HR Management Platform

Employee list screens are the homework assignment of SaaS design. A table is a table is a table. Nobody's winning an award for this view and that's exactly why it matters.

The restraint here is the point. No colored tags, no status badges fighting for attention, no dashboard widgets crammed into the sidebar. Just the data, breathing in a dark container with enough row spacing that your eyes don't blur at record five.

That split between a bold brand identity and a restrained product UI is one of the hardest things to get right in B2B SaaS.

#SaaS #DashboardDesign #DarkUI #B2BTech #ProductDesign

"A table is a table" is the harder argument to make internally than the design itself - most teams would've shipped colored status tags just to have something to show in a review.

“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.