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Kitea Cafe
I got a brief for a café brand.
The brief?
Create a memorable identity that feels warm, approachable, and playful while helping the café stand out in a crowded coffee market.
Here's how I brought Kitea Cafe to life:
• Explored what makes people fall in love with their favorite café. Great coffee, welcoming spaces, and a personality that keeps them coming back.
• Developed a brand strategy centered around comfort, community, and creating moments people look forward to every day.
• Designed a charming mascot-inspired logo that combines the playful appeal of a cat with coffee-inspired elements, creating an identity that's both distinctive and easy to remember.
• Built a bold black-and-white visual system that feels modern, versatile, and highly recognizable across every touchpoint.
• Created a flexible brand experience that works seamlessly across cups, packaging, signage, social media, and in-store environments.
The result?
A brand identity that feels fun, friendly, and full of character. One that turns a simple coffee stop into an experience customers remember and share.
The client's reaction?
"This captures exactly what we wanted. It's playful, unique, and gives our café a personality people can instantly connect with."
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Connect with clients, get discovered, and run your business 100% commission-free
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First Impressions: Brand's Make-or-Break Moment
Kevin Stirtz said, "Every contact we have with a customer influences whether or not they'll come back." Guess what? It's 100% true.
This is one quote I love so much. When working on a brand’s strategy, we always develop customer touchpoints, those moments where people first get to know your business. It could be through social media posts, a recommendation from a friend, billboards, ads, or your website.
These first touchpoints matter a lot. Many starting businesses overlook them, not realizing how much branding plays a role here. It’s often one of the biggest decision-making stages for customers. If the first contact feels off or rude, most people (including me) won’t go further.
That’s why first impressions are so important to me. I personally take time to respond to every comment and reply across my socials, because those are often people’s first contact with my brand.
Branding lays the foundation for these moments. While marketing and responses to enquiries are important, consistent branding and messaging ensure your brand feels the same across every touchpoint. It takes multiple interactions before someone decides to buy, and inconsistent branding can cause you to lose them before that point.
At Donatus, we dive deep into your business to shape first impressions and perceptions exactly the way you want, using design as the tool.
Want to work with us? Send a DM or email✉️to info@donatus.agency.
Logo Design & Branding for AuraFlint Atelier. ©2025
This is very apt, first impression is everything.
May was a busy one.
✓ 8 clients booked
✓ 5 logos delivered
✓ 5 projects delivered
✓ 3 projects still active
✓ 3 brandbooks delivered
✓ 6 packaging designs completed
June is already moving fast, but I’m starting to look ahead to the second half of the year and the new adventures, brands, and challenges that might come with it.
How is your 2026 looking so far?
I can’t wait to land my first gig🥹
Earlier this week, Timelaps, a brand designed and developed by BrightStudios has been featured on a billboard next to Nasdaq.
Always an incredible feeling
PS full case study is available over on our profile
I saw this somewhere today (most likely on linkedin) and I knew I've seen this name/company somewhere.. now I remember. Well deserved! 🤘 🐐
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