From a simple skincare concept to a complete AI UGC ad!!
I wanted to see how far I could take a simple skincare UGC concept using AI.
I started with the character, making sure her face, skin tone, body shape, hair and overall appearance stayed consistent throughout the video.
Then came the fun part building the story scene by scene.
From the opening skincare hook, to walking into the bathroom, cleansing, rinsing, moisturizing, applying eye serum, and finally showing the finished look, every scene had to connect naturally to the next.
Once the visuals were ready, I edited everything together in CapCut, worked on the pacing, added a conversational voiceover, and turned the individual AI generated scenes into one complete UGC style video.
A lot goes into making AI UGC feel believable. It’s not just generating pretty images, it’s the consistency, storytelling, editing and little details that bring the video together.
AI Character Creation | AI UGC | Scene Generation | Storytelling | Video Editing
From my notebook's sketch to a brand's actual logo working on the brand identity for Lovi till playing around with the branding for Lovi ( fun ,cozy little candle brand), but I kind of loved how the logo turned out. Lovi is a cozy, artisanal candle brand characterized by a warm, dreamy aesthetic and a deeply personal touch. Its visual identity centers around a fluid, hand-lettered script logo featuring organic, sweeping curves .
Interesting that the final kept the sketch's looseness but tightened the one thing that mattered: the L now loops back under the word instead of dangling off the left edge, which is what makes it sit on a label. Did the pen version ever go through a fully clean vector pass, or...