Howdy's is hitting the streets and we made sure the world knew about it. 514 DigitalHowdy's is hitting the streets and we made sure the world knew about it. 514 Digital
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Howdy's is hitting the streets and we made sure the world knew about it.
514 Digital produced the official food truck launch reel for Howdy's, blending slick motion graphics, After Effects animation, and precision editing into a reel as bold and unapologetic as the burgers themselves. Because a premium brand deserves a premium entrance.
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!
The name comes from Roman military rank. The aquilifer carried the standard — the one thing the legion couldn't afford to drop.
That single word killed my first direction before I'd finished it.
No polish. No faceted stones.
Hand-cast, asymmetric pieces, tool marks left visible.
Photography went extreme macro, unretouched skin, hands gripping the face instead of posing near it.
Color system: two darks instead of one dark + accent.
#1E1E1E and #27331A let the brand shift register — campaign world to product world — without ever going light.
#D9DED4 stays structural only. Never a fill.
Motion rule on the site: diagonal masks only. No rotation, anywhere.
A spinning object reads as being shown off. This brand is about weight, not display.
Same angle, same easing, top to bottom.
One idea, held all the way through — name, object, photography, palette, motion.
That's the whole pitch for how I work.