Cantera is a self-initiated brand identity project for a historic boutique hotel in Charleston, S...Cantera is a self-initiated brand identity project for a historic boutique hotel in Charleston, S...
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Cantera is a self-initiated brand identity project for a historic boutique hotel in Charleston, South Carolina — a house built in 1847. The brief called for an identity that honored the building's age without feeling like a museum, and felt personal rather than corporate.
The system spans logo design, typography, stationery, guest welcome collateral, key card holders, and in-room amenity packaging — candle labels, soap boxes, matchboxes. Every piece carries the same restrained elegance: the brand holds together whether a guest sees the website or unwraps a bar of soap.
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