Change the hand you were dealt, and your future is yours. This is a poster advertisement for the brand "Athena," a financial literacy initiative targeted towards young women. An ad like this might be seen in a coffee shop, library, or university bus station where young women are found. The large type is seen first, and the need for financial prosperity will inspire them to come a bit closer to read about the program. At the bottom is a QR code link to the website and boilerplate text.