The small details in a website can take more time than the big ones.
A section might look almost identical to the Figma design, but something still feels off.
Sometimes it's the font weight.
Sometimes it's a few pixels of spacing.
Sometimes it's the line height changing how the whole layout feels.
I've learned that getting a website right isn't just about putting elements in the right places. It's about understanding how all the details work together.
Those tiny adjustments can make a bigger difference than you'd expect.
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.
Video-led hero for me. The big script Presence over the field sells a feeling in one glance, which is what wellness needs. The expanding gallery would work well as the second section.