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New case study
From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.
I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.
Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.
The impact:
• Revenue grew from $1M to $5M+
• The lead mix shifted from 80% outbound to 80% inbound
• Brand and web became key drivers of trust, qualified leads and revenue
This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.
Great work!!
1m to 5m is not a small jump lol
Nice work👏🔥🔥
Wow, It's awesome work
That shift from outbound to inbound says everything. Strong brand work with real business impact.
Love your use of colors
Massive results Alex. Shifting from 80% outbound to 80% inbound is huge. What specific change on the website made the biggest difference in turning traffic into qualified leads?
The network for creativity
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View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
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What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
