The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
Sick 🔥
This makes me want to explore it, the pixel dissolve on "real ownership" does a lot of work signaling something new without over-explaining. I'd push back a little on the hard contrast for onboarding specifically though, that's usually where people want calm. Did founders and investors react differently to the direction?
Yeah, that’s fair. We pushed the contrast hardest on the landing page - the onboarding and product screens needed to feel calmer and easier to scan. I can’t say we saw a clear founder-vs-investor split, but that was the tension we were designing around: ambition for founders, clarity and trust for investors.
🔥
Fantastic work👏🔥🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Let’s TAKE FIVE ☕️
A fresh identity for a coffee brand, from logo and coffee packaging to merch, social content, and promotional banners.
Built to feel as good as that first cup.
That's awasome
SOLENE Paris pt. 2
SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.
The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.
View the full project here
Premium Packaging 😍
