Celsius Herbs, Natural Wellness Website Redesign

Full web redesign for a US-based natural wellness brand selling holistic products for humans and pets. The project involved redesigning the About Us, Our Commitment, and Science & Ingredients pages, adapting an existing Indian pet brand identity into a new market-ready design for the US audience.

The work included information architecture, visual direction, copywriting support, image strategy, and high-fidelity prototypes. Design decisions were guided by an AI-assisted workflow using Claude for content structuring, layout ideation, and copy refinement across multiple page types.

Key deliverables include a full page system with hero sections, trust bars, alternating content layouts, certification badge grids, comparison tables, and a technology explainer section communicating complex nanotechnology concepts in an accessible and visual way, all aligned to the client's existing Shopify store.