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I have a problem.
I can't seem to have a normal idea.
Today it was:
“Hellhound Coffee would be a good name.”
That should have been the end of it.
It wasn't.
Because obviously Hellhound Coffee needs a three-headed dog.
And obviously the three heads need different personalities.
Before coffee: don't speak to me.
During coffee: we're getting there.
After coffee: fully caffeinated, cocky as fuck and considerably more confident than everyone else in the room.
Then he needed horns.
Then fire.
Then I decided ordinary fire wasn't good enough, so it needed a hot pink centre burning out into orange.
Then came:
GOOD COFFEE. BAD ATTITUDE.
Followed by:
ONE COFFEE. WHATEVER THE MOOD.
And now, for absolutely no good reason, Hellhound Coffee Co. has a brand.
This is pretty much how my brain works.
Give it half an idea and apparently it'll build the rest while I'm trying to do something else.
Hellhound Coffee doesn't exist.
But I'm slightly annoyed that it doesn't.
😂🔥☕
#BrandDesign #GraphicDesign #BrandIdentity
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