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Taste Test
One bean, two ways to make it the hero.
One blows it up in the dark: cracked surface lit like stone, smoke curling past, ground coffee thrown in an arc behind it.
The other seals it inside amber glass and sets it in soft daylight on sand coloured plaster, one bean, three words underneath.
One sells intensity. The other sells preservation. 👇
#brandconcept #coffeebranding #artdirection
2 voted
40%
3 voted
60%
5 votes
Closed
Embera pulls me in, that ground coffee frozen mid-arc sells the intensity angle instantly. If you had to bet, which direction converts better for a premium specialty roaster versus a mass grocery shelf?
Embera for the specialty roaster, Ardea for the shelf. A premium roaster is selling a story someone has already decided to buy into, so drama and texture work in their favour. The grocery aisle is a two second decision made in flat overhead lighting, where clarity and a legible...
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Which one would you order?
One is pure daylight: cobalt sky, whitewashed walls, mango and passionfruit swirling down a cone with water breaking around it.
The other waits until the room goes quiet: black marble, smoke, dark chocolate poured slow over cherry.
One is a holiday. The other is a decision. 👇
#brandconcept #foodphotography #artdirection
5 voted
56%
4 voted
44%
9 votes
Closed
Honestly, I’d order both 😂 I’m an ice cream lover, so choosing just one is impossible!
Which film would you run?
One opens in the dark: black stone, violet liquid spiralling through the air, the bottle emerging over a city skyline as the sun breaks.
The other opens in full daylight: white arches, citrus peel, water arcing over a pool with the sea behind it.
Same structure, opposite temperatures. 👇
#brandconcept #fragrancedesign #artdirection
8 voted
80%
2 voted
20%
10 votes
Closed
I’d probably run the first one. The darker direction feels more cinematic and grabs my attention right away.
Fruit costs the same in both bowls. The staging is what moves the price. Deep burgundy, a brass ring, honey falling in a thin line over figs and blood orange, everything held still like a Dutch painting. Then cobalt sky, splashing water, kiwi and watermelon frozen mid air with the sun overhead.
One reads as a tasting menu. The other reads as a snack by the pool. Same ingredient, two entirely different businesses. 👇
#brandconcept #foodphotography #artdirection
3 voted
60%
2 voted
40%
5 votes
Closed
Viva