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Taste Test
Which film would you run?
One opens in the dark: black stone, violet liquid spiralling through the air, the bottle emerging over a city skyline as the sun breaks.
The other opens in full daylight: white arches, citrus peel, water arcing over a pool with the sea behind it.
Same structure, opposite temperatures. 👇
#brandconcept #fragrancedesign #artdirection
8 voted
80%
2 voted
20%
10 votes
Closed
I’d probably run the first one. The darker direction feels more cinematic and grabs my attention right away.
Most adhd users would choose the 2nd version because it's bright and immediately catches attention 🔥
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One runs on light: solar skin across the roof, blue and steel, a panel field burning gold behind it at sunrise. The other keeps the V8 and changes the fuel: deep red over bronze, copper stills glowing in the dark, carbon pulled back out of the air and burned again. One removes the engine. The other redeems it. 👇
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The solar direction feels more futuristic and clean to me, while still keeping that automotive character.