Lime, lilac and pink CTAs on a dark base give each screen its own mood while the flow stays one piece. "Soft space. Hard boundaries." is a strong safety line. Which of the three screens took the most rounds?
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.