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Working on some fresh logo concepts today.
Which one catches your eye first?
NORE for me. The sigma mark on that deep navy fabric texture has real premium tension to it. The other marks are well crafted but NORE feels the most ownable at a glance.
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This is exceptionally great!
A few months ago I found out a premium brand was using a logo I designed for a client. Identical.
It's been heavy. But it pushed me to finally get more serious about the legal side, contracts, ownership. Still in it. But my process is different now.
It also opened my eyes to how often this happens in smaller ways we just normalize.
The image I'm sharing isn't that case. It's another example: an old mockup of my work (left), duplicated with AI by another designer to sell their work.
Designers using finished work from other creatives as "moodboards" to sell their own services. Identical systems in the same industry with no acknowledgment.
I'm not here to call anyone out. This also made me stop and ask myself what practices I might be doing wrong without thinking twice. With everything AI is making possible right now, how do we even define the line anymore? I'm here to ask: where do you draw the line between referencing and taking, and what measures have you put in place?
Using other designers' work in a moodboard to communicate a direction or aesthetic is completely normal. Presenting that work as your own, or using it to sell your services without proper attribution, is INSANEEE!
What happened to you is honestly crazy. Seeing your mockups and...
Happy to share some highlights from the UnitedAi brand identity system.
The project’s heart lies in its dynamic energy. I focused on developing a comprehensive visual ecosystem: from a custom typographic system to high-impact digital layouts that work seamlessly for a mobile-first user experience.
My goal was to represent the concept of "personalized progress" through a vibrant color system and sleek, tech-forward aesthetics.
Would love to hear your thoughts on this approach!
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