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Taste Test
CARBEX — Which Hero Direction Feels Stronger?
I’m exploring two different hero directions for CARBEX, a premium sports lifestyle brand.
Option A — Product Focused
A bold, minimal direction where the performance shoe becomes the hero.
Option B — Lifestyle Focused
A more emotional direction that shows the product through movement and athletic lifestyle.
Both aim to communicate performance + premium lifestyle, but through different visual approaches.
Which one would you choose — A or B? And why? 👇
8 votes
Ends in 1d
I’d go with B. The lifestyle direction gives the brand more emotion and makes the product feel more desirable.
Option B is really awesome
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