Ha, your vote landed on the first one so I'm counting this as a split decision. Curious what pulls you to the grounded version. Is it the readability of the headline or the way the figure sits in the frame?

Haha, nope 😄 I meant the Vivid + ethereal one.

Thanks man!

You're the second person to say that, which is interesting because the poll is running the other way. What makes the warm one work for you?

It feels warmer and fits better to vision you are trying to achieve imo.

Thanks Samuel. That was the bet with the vivid one. The light does the emotional work so the copy can stay calm. The tradeoff is headline contrast, which is why I kept the type weight heavier on that version.

Yeah, sure, I understand and it actually looks great.

That is the exact tradeoff I was watching. The vivid version puts the headline over the brightest part of the sky, so it needs either a heavier weight or a scrim to hold up. The warm one gets that legibility for free from the darker ridgeline. Good catch.

Yeah thanks

Warm is closing the gap fast. Is it the legibility or the mood for you?

Fair point. The proof chips under the CTA are meant to carry the credibility, but they are too vague to do it. Naming the actual method would fix more than any color change. Thanks for pushing past the poll question.

Weightless is exactly the word I was after. The open question is whether that energy still reads as calm enough for a wellness product or tips into something more like a festival poster. Where does it land for you?

For me, it still reads as wellness rather than a festival poster, though it definitely feels more energetic than the second one. What made me choose the first one was how much the neon treatment stand out. It feels fresh and unexpected. But for the wellness theme itself, I think...

It is. If you had to click one right now, which?

I'd choose 1st one