Wellness landing page hero. Which version earns the click?Wellness landing page hero. Which version earns the click?
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Wellness landing page hero. Which version earns the click?

16 voted

46%

Vivid + ethereal

19 voted

54%

Warm + grounded

35 votes

Closed

Kabir's avatar
Split Creatives logo
I'd choose the second one 100 times
Gustafian's avatar
Ha, your vote landed on the first one so I'm counting this as a split decision. Curious what pulls you to the grounded version. Is it the readability of the headline or the way the figure sits in the frame?
Kabir's avatar
Split Creatives logo
Haha, nope 😄 I meant the Vivid + ethereal one.
Design's avatar
wow, both is perfect!
Gustafian's avatar
Thanks man!
Sevki's avatar
I like the second one
Gustafian's avatar
You're the second person to say that, which is interesting because the poll is running the other way. What makes the warm one work for you?
Sevki's avatar
It feels warmer and fits better to vision you are trying to achieve imo.
Samuel's avatar
Nature is beautiful and it really pops, making the design look great. The vivid + ethereal hero section works really well for me.
Gustafian's avatar
Thanks Samuel. That was the bet with the vivid one. The light does the emotional work so the copy can stay calm. The tradeoff is headline contrast, which is why I kept the type weight heavier on that version.
Samuel's avatar
Yeah, sure, I understand and it actually looks great.
Daxesh's avatar
Warm + grounded win for me as the heading are visible clearly, while in the vivid the heading text are slightly less visible compare to the previous one
Gustafian's avatar
That is the exact tradeoff I was watching. The vivid version puts the headline over the brightest part of the sky, so it needs either a heavier weight or a scrim to hold up. The warm one gets that legibility for free from the darker ridgeline. Good catch.
Daxesh's avatar
Yeah thanks
Boluwatife's avatar
GOing with the Warm version
Gustafian's avatar
Warm is closing the gap fast. Is it the legibility or the mood for you?
Sajid's avatar
Warm works better for me. It feels calmer and makes the CTA easier to notice. I would just make the science claims clearer so the trust matches the visual quality.
Gustafian's avatar
Fair point. The proof chips under the CTA are meant to carry the credibility, but they are too vague to do it. Naming the actual method would fix more than any color change. Thanks for pushing past the poll question.
Valko's avatar
The first one feels like a soft, almost weightless burst of energy with its neon colors.
Gustafian's avatar
Weightless is exactly the word I was after. The open question is whether that energy still reads as calm enough for a wellness product or tips into something more like a festival poster. Where does it land for you?
Valko's avatar
For me, it still reads as wellness rather than a festival poster, though it definitely feels more energetic than the second one. What made me choose the first one was how much the neon treatment stand out. It feels fresh and unexpected. But for the wellness theme itself, I think...
Afnan 's avatar
Ohh it's tough both
Gustafian's avatar
It is. If you had to click one right now, which?
Afnan 's avatar
I'd choose 1st one
Sekinat's avatar
The vivid + ethereal looks catchy to me
Jamil Harun's avatar
thats looks very nicee
Sajibur's avatar
Wow Amazing Work Brother
Arif's avatar
I chose the left concept. In wellness products, emotion is often the first conversion trigger. The vivid atmosphere builds curiosity before the user even starts reading, while the UI still remains readable. Nice exploration.
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