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A closer look at KEEPLI as a product mascot, not just a character.
Designed to support onboarding, guidance, emotional feedback, and meaningful moments inside a mobile app, then extend into stickers, branding, and physical keepsakes.
#recraftchallenge #mascotdesign #mobileappdesign #productdesign
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and...
This designs are so amazing
Thanks😍
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✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
SPROUT — Grow Good Things 🌱
SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions count—planting, recycling, protecting nature, and spreading kindness.
Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.
The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.
This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.
🌱 Character Brief
Name: SPROUT
Role: Guardian of Growth
Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.
Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.
Recraft Project
Explore the full project here:
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #EcoBrand #DigitalArt
Ultra-premium collectible designer mascot brand "SPROUT".
Every day I walk past the same public swimming pool. On the wall is an old mural: a sun-faded graphic with flat shapes and that unmistakable 1970s leisure centre vibe. I can't help but keep looking at it. The graphics are simple, but charming. (You can see it in the middle of the video.)
Then I asked myself, “What if I try to create a modern-era mascot for it?”
Meet EVA
EVA is the swimming pool's guardian and cheerleader. She cares about your safety, your wellbeing, your skin, and yes — even how you look once you're back on dry land. Blue swim cap. A voluminous petal-cloak. 70s-glam eyeshadow. Slightly judgy. Mostly helpful. Exactly the energy a municipal pool deserves.
This is my entry for the Contra × Recraft competition.
Nice
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