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A closer look at KEEPLI as a product mascot, not just a character.
Designed to support onboarding, guidance, emotional feedback, and meaningful moments inside a mobile app, then extend into stickers, branding, and physical keepsakes.
#recraftchallenge #mascotdesign #mobileappdesign #productdesign
āØ KEEPLI, a mobile app mascot created specifically for the Recraft Ć Contra Mascot Challenge
š§© Problem
People constantly save photos, notes, places, ideas, and...
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Meet ECHO ā a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artistās exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the cityās next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHOās visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascotās character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the cityās hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. š¤šš©µ
Impressive work!
Allow me to introduceĀ Deadli. š
A fictional productivity companion designed to transform deadlines into a calmer and more focused creative experience. Built as both a collectible mascot and the central character of a digital product, Deadli represents the idea that great work doesnāt need more pressure, just the right companion.
I hope Deadli earns a place in your memory long after youāve finished viewing this project. š
āØHere is the link to my project
https://www.recraft.ai/project/6b62ad39-13f8-48c3-b4eb-cf9fe1f8e45d
Built for better habits, not boring tracking š±
A gamified wellness experience that turns nutrition, progress, and daily routines into something users actually want to return to.
Full case study ā
#MobileAppDesign #UIUXDesign #WellnessApp #NutritionApp #Gamification #ProductDesign #UXDesign #AppDesign #HealthTech #MobileUX
So cuuute design!š
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