For Nibu, we made "learning the environment" a core part of the brand experience.
High-grain visuals. Deep shadows. A soft, warm glow. The interface tells you that the air is being sensed before the first data point even hits the screen.
"Clarity beats polish" shows in the calibrating screen especially. Telling the user the air is being sensed before the first reading builds trust in the wait instead of making it feel like a loading bug.
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.