I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.
The R paired with "we want something" is oddly perfect, you can feel the vague brief coming before you even finish reading it. Smart way to turn a pain point into an actual typeface.
Turning a workspace into an atmosphere makes such a difference. β¨
Love the warm lighting, layered details, and cozy mood here. It feels less like a desk setup and more like a space youβd actually want to spend hours creating in. π₯
Manual work is always better than ai slop you can use ai for some clips but full video made with ai is unprofessional and a waste of money and resources
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.