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Taste Test
Two spots, two visual languages.
One is papercraft stop motion: everything cut and layered from card, matte textures with no reflections, flat depth built by stacking planes, a fixed frame and a handmade rhythm that reads warm and slightly imperfect on purpose.
The other is retro cel animation dressed in cinematic light: a rubber hose character with white gloves, deep focus falloff, brass and enamel surfaces catching real specular highlights, all pushed through art deco framing and a golden age studio palette.
One sells honesty through texture. The other sells nostalgia through polish. Which style would you brief? 👇
#brandconcept #motiondesign #artdirection
2 votes
Ends in 1d
Papercraft for me. The texture and handmade feel make it so much more charming
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