Your store loads in 6 seconds. Your competitor's loads in 2. You already lost the sale. A few months ago, I audited a WooCommerce store with decent traffic. The product was awesome. The ads were running. The traffic was decent. But the site loaded in 6.2 seconds on mobile. That's not a marketing issue. That's a speed issue. Here's what was secretly sabotaging their revenue: Unoptimized images contribute 3MB+ to every page load 23 plugins running scripts on every single page No caching. No CDN. No lazy loading. Shared hosting is trying to handle 10k monthly traffic We addressed the root issues. Mobile load time reduced to 1.9 seconds. Conversion rate increased without touching the ads. Nobody shares this because it's not cool. But a slow store is a leaky bucket. You can pour as much traffic as you want. It won't fill.